[PDF] ✪ CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone ✩ Drew Eric Whitman – Dailytradenews.co.uk



10 thoughts on “CA$HVERTISING: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

  1. says:

    This book is a gold mine I made notes on almost every single page.The best part I liked was on page 184 when he says, Advertising is not supposed to be entertainment You may be entertained by it, but that s not its purpose It s not a creativity contest It s not meant to grace the walls of the Louvre in Paris It s also not poetry, comedy, or a riddle to be figured out Advertising is not about winning awards for being tricky, off the wall, or ingenious Advertising plain and simple is about selling products and services It s business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it Yowzer If only the stalwarts of the advertising industry would read this They ll be up in arms But the thing is, this guy s absolutely right Advertising is about selling.Howeverand there is a however, some of the methods he prescribes are quite crass and questionable I m all for simplicity in the message but a certain degree of elegance wouldn t hurt, I think.Ad Agency Secret 4 I don t agree with this While cranking up the scarcity does rake up the sales, what happens when the deadline expires An honest advertiser would pull the product out of the market Or at least deploy a Back by popular demand kind of message But still, it s such a deception.Ad Agency Secret 13 Adding questions does help to keep the prospect s interest, but for how long To me, it ll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer.Ad Agency Secret 26 This tip says that long copy covers the requirements for both types of readers, i.e those that do need long copy to persuade them Ms Long and those who do not need long copy to persuade them Ms Short The thing is what if in all that long copy, there s not enough to convince Ms Short to buy She s been made to read through a whole load of nothing and all it did is make her turn off from ever reading future communications from the same advertiser.Ad Agency Secret 29 In Ad Land, editorials are called advertorials I don t think they work any despite Whitman s assertions.I think for some of Whitman s tips, what works before does not necessarily work now.But still a worthy read.


  2. says:

    Advertising Copywriting , Caples, Schwab, Collier , , , , , , tips tests .


  3. says:

    Savvy insider s guide to advertisingSelling is a basic human interaction Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles His well researched pointers will help you create ads that appeal to customers deepest desires and impulses Although Whitman s advice is applicable to all modes of advertising, he focuses on print advertising thus, some readers might wish for insights on Web copy or broadcasting Still, getAbstract strongly recommends Whitman s compelling delivery of crucial advertising advice.


  4. says:

    I usually don t buy books with covers like this one It s what it said on it that made me buy And that is exactly what this book is about How to tell people how awesome your product or service is and actually give them this urge to buy No , no less And it works.


  5. says:

    This became a favorite, it s a copywriting TEXTBOOK, anyone who wants to write a good copy and doesn t know where to start, this is the book for you I will read and reread again and again for sure


  6. says:

    The book is a collection of techniques and hints that can help boost advertising efficiency and sales for almost anything It s uplifting, it makes you think a lot about things to try out or avoid , it s full of tricks and provides lots of examples that are easy to follow However, it s not a five star book There is too much information included It would be helpful to see some priorities on what to apply, which of the principles are important effective The author just pours in tenths of good practices and the reader has to sort it out, which can be difficult and confusing for many people Especially people who are novice in sales and ads may easily become overwhelmed while reading this book The classic Reciprocation principle mentioned does not work so well any , since many people are now used in getting tons of free stuff on the Internet without giving something in return Well, it might still work if you give something a very, truly valuable for the person, b the person cannot find it elsewhere for free and c the person thinks that he is getting this as a special offer not addressed to many people The Scarcity principle mentioned also does not work so well these days since people can easily recognize the trick, UNLESS nobody else is offering the same product service and it is clear that you won t make another offer like this any time soon There is absolutely no reference to the modern social media facebook, linkedin, etc and how all or some of these ad principles and techniques can be applied there We do read about paper ads and web page ads, but a huge proportion of ad budget now goes to social media advertising There is not even one occurrence of words like facebook or social media Like they don t exist This book is supposedly published in 2008 when social media were already in place and getting attention and some of the ad budget Hard for me to understand.In brief this is a good and useful book, information included is awesome although nothing new or innovative here for people experienced in the field , you do need to other books or guidance to use much of the information, you can keep this as a reference book and I hope to see an updated edition with reference to social media advertising.


  7. says:

    Book review CA HVERTISING Great actionable advice to write ads that SELL CA HVERTISING How to Use More than 100 Secrets of Ad Agency Psychology to Make Big Money Selling Anything to AnyoneMy Rating 4.5 out of 5 starsShort Summary of Book A great book for advertisers The author shares simply how to use ads to create a response, and showed me that advertising is than just words, it is art By reading the chapters alone you get a feel for what is good copywriting and it s neatly organized and broken down so it s easy to understand This is a book I see myself referring to often in the future, as it is so actionable and practical Highly recommended and a MUST for affiliate marketerspros 1 Organized principals and proven ideas to make your ads sell2 Lots of ad copy examples to make you understand what a great copy looks like3 Checklist to see how good your ads are4 Actionable Today I already implemented ad copy changes to a landerCons 1 I felt overwhelmed with content, but it s a sign of quality.2 No pictures of ads, just texts, guess due to technical printing issuesWhy Did I Give This 4.5 Out of 5 Stars I don t give it a 5 out of 5 because I m not experienced at all in advertising and didn t read any books on the subject But I don t have any other concrete reason Dr Direct knows his shit period.Book review CA HVERTISING Great actionable advice to write ads that SELL DvirUnto the next book, instant happy, a quick read recommended by Tai Lopez


  8. says:

    My friend recommended me to read this book Before I have seen this book, I fell in love with its cover already I truly understand why people bought this book It s because of the attractive cover and title that I was interested in As I read, I really learned I learned the Life Force 8 that really cover the behaviours of all people I learn the psychology things that made me realize how people think and act in each situation This book gives a lot of understandable examples and they are really useful in real situation There are so many secrets I love in this book I would recommend this book to anyone who is trying to sell their products, or who has to negotiate with their customers, or salesperson who need to make sales You will find a lot of strategies that you can use in your case.


  9. says:

    Amazing book Must read


  10. says:

    One of my favourite copywriting books Every page has actionable insights I always tell people to not judge the self help look of the cover, as the content really is gold for a new copywriter.


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